Meet Keith B. Cupp

KEITH B. CUPP is an executive leadership coach, Navy veteran, and a "Coach of Coaches" studying what separates good coaches from the Maestros. He has spent his career navigating complex, high-stakes systems across science, the military, technology, and executive leadership.

Keith began his professional journey as a nuclear-trained engineering officer in the U.S. Navy aboard the USS Enterprise. Following a business career that included both great success and the collapse of a dot-com startup, he pivoted into executive advisory work, leading to more than two decades of coaching global C-suite executives and mentoring business coaches across six continents. Currently, he serves as founder and CEO of Gravitas Impact Premium Coaches.

A scientist by education and temperament, Keith earned a Bachelor of Science in Biochemistry from Louisiana State University and applies an evidence-based researcher’s lens to the craft of developing leaders. His relentless curiosity and analytical approach lay the foundation for his book, The Da Vinci Coach.

Beyond his professional work, Keith is a dedicated husband to his wife, Janette, a father of six, and a grandfather of seven. Rooted in the Pacific Northwest near Portland, Oregon, he continues his lifelong pursuit of learning, traveling, and helping the next generation of coaches climb their own mountains. The Da Vinci Coach is his first book.